Equipping artists with a mix of marketing, development, and branding, KC is a one-stop shop for artists.
It’s about helping other people and empowering artists with the information that they need to do what they want to do. My goal is to give them the blueprint on what they really need to do.”
Often, label heads and A&Rs say things like this, but their actions reflect the opposite, as we clearly see with standard issue practices such as 360 record deals. KC. however, has proven himself to be an artist’s advocate. In the few years since he’s become involved in music, he’s helped manage artists like Roscoe Dash and Wix Patton, enlarging their reach while also securing his artists’ lucrative brand deals.
Now a part of both the C4N2 PR agency and the Luxury Group, KC and his partners handle every aspect of artist development from branding to playlisting, all while providing artists with the knowledge they need to control their destinies. In addition to working with Sidon Harris, the CEO of C4N2, But before becoming the big dog of music, he was a young man unsure of his future.
Growing up in Fayetteville, GA, Kyle found himself unwilling to follow in the footsteps of his peers around him, many of whom sought the comfortable path of college and a career.
“I’ve been tapped into music since an early age. My uncle was a music director for the Blue Man Group in Las Vegas, so music always resonated with me. But I didn’t see how I could make a career as an artist.”
Headstrong and smart, Kyle initially desired to become a musician but felt as if he lacked the discipline and knowledge necessary to commit to the music industry. Tired of school and its monotony, he instead joined the Army in 2015, serving in Afghanistan for two years as an infantryman in the 101st Airborne Division before deciding to pursue his musical aspirations. Kyle described the situation, saying, “When I got back from Afghanistan, I saw the business side and said I needed to learn the business. That’s how I got into managing. I had to make that shift, says Kyle.
Young and hungry, Kyle worked several odd jobs before finally landing at the music technology company, Pickle Jar, in 2022. “I worked with Pickle Jar initially, doing artist and venue relations. My job was to find artists, bring them to the platform and bring venues into the platform. It was a platform that allowed artists to get booked directly and keep their earnings and their own custom QR code. That app allowed them to receive money and it empowered artists, says Kyle.
While there, Kyle went into managing, helping a childhood friend, Wix Patton, increase his reach along with swag-era rapper Roscoe Dash, under his own company Big Dog Entertainment Group LLC. Adopting the moniker from his nickname, the company served as his launching pad, allowing him the chance to dive straight into offering all the services artists require.
Eager to expand, Kyle followed the momentum of the industry, moving to Los Angeles where he eventually got the chance to work with C4N2 PR Agency which is run by CEO Sidon Harris. Kyle also works with the Luxury Group as an A&R. Founded by music executive Kai Tyler, the Luxury Group uses its strategic partnerships with record labels and publishing companies to help artists grow and become stars.
“We work with a ton of major labels from Interscope to RCA and Asylum and that gives the ability to go out to do what we do. This got me in place to get in touch with James Bentley, who’s a major A&R as well, says Kyle. In his A&R role, Kyle works alongside both Peter Thea and James Bentley and Made in Memphis Entertainment company. Both Thea and Bentley are partnered with several umbrella companies including Heavy Hitters Music Group, Beatroot Music, and the Hitboy collective known as Surf Club Inc.
In KC’s current role for C4N2, he controls several facets of artist development, including social media verification, influencer marketing, and major outlet press including Rolling Stone and Forbes. “Artists need this. If you aren’t digitally relevant, you will not become a successful artist. So this is something I am happy to provide”.
Kyle’s social media profiles, especially Instagram, are full of informational content that shares little nuggets on the music industry, which in his mind is what’s most important. KC’s a big dog in the music industry, but that’s not what he does it for.
“My goal is to build a legacy. I want to own a percentage of music and copyrights and build myself as a music executive. I’m only 25, but I know in my mind how successful I’ll be.”
Wright World 